Contagious, Jonah Berger
WHY THINGS CATCH ON
Dynamic young Wharton marketing professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Contagious, Jonah Berger, good copy (name on flyleaf)
Simon & Schuster, hardcover with dust jacket, 244 pages
Price without shipping costs